Full branding and website package completed for an auto detailing small business.
Mr. Detail is a mobile auto detailing business in the Twin Cities area. We worked on its branding, website, and marketing to prepare for launch.
The owner wanted to be sure that the website was set up perfectly for usability right off-the-bat, and we were able to not only deliver a beautiful full branding package, but build a website complete with scheduling capabilities and integrate email marketing as well.
The brand needed to feel “premium” while also feeling approachable. We drew inspiration from luxury brands like Chanel, Gucci, Porsche, or Mercedes, but with the approachability of fresh and fun branding like Nike and Adidas. The black and white color scheme was not complete without the addition of lime green—the color also symbolizes the sustainability pledge Mr. Detail integrates into its practice.
The font family Aktiv Grotesk Extended was chosen for the logo and headlines. Once the branding was fully established, we worked diligently to produce various print promo materials—business cards, Google review cards, branded car decals with discount codes, and of course uniforms branded with the logo badge.
We also had the privilege to establish a social media plan, helping the owner hone on the type of content to produce, how to produce it, and how to maintain it. We edited several videos to get their team started, as well as assisting in setting up social media accounts on Tiktok, Instagram, and Facebook.
Mr. Detail was launched January 2025!
