I collaborated with the Melissa & Doug email marketing team to develop a comprehensive email series announcing the launch of their new Ms. Rachel toyline. This project required strategic visual storytelling to introduce consumers to an exciting product collaboration between two beloved children's brands.
The campaign featured a series of consumer-facing emails, each incorporating custom animations designed to boost engagement and drive conversions. These subtle yet effective animations brought the products to life while maintaining the professional standards expected from both brands.
One of the key challenges was harmonizing two distinct brand identities. I carefully balanced Melissa & Doug's established color palette with Ms. Rachel's vibrant aesthetic, creating a cohesive visual language that honored both brands while feeling unified and professional. This required thoughtful consideration of color theory, typography, and layout design to ensure the collaboration felt authentic rather than forced.
The result was a polished email series that successfully introduced the Ms. Rachel toyline to Melissa & Doug's customer base while strengthening both brand identities through strategic visual integration. The animated elements provided just enough movement to capture attention without overwhelming the core product messaging, ultimately contributing to the campaign's engagement and conversion goals.