I designed a retail pallet display for Melissa & Doug's partnership with Walmart, showcasing their best-selling toys in a multi-tier floor display. The design features Melissa & Doug's signature branding with a light blue and natural wood aesthetic that stands out on the retail floor while maintaining brand consistency.
The project required developing production-ready artwork and technical specifications. I created detailed dielines for seamless handoff to prepress, ensuring accurate manufacturing while considering structural elements, product weight distribution, and retail space constraints.