I illustrated a comprehensive storyboard consisting of over 40 illustrated frames to conceptualize a commercial for Melissa & Doug's Sticker WOW! product line. This project involved translating a live-action commercial concept into detailed visual sequences that could guide future video production.
Each frame was carefully illustrated to capture key moments, camera angles, and narrative beats that would effectively showcase the Sticker WOW! experience. The storyboard needed to convey the product's interactive nature and the joy children experience while using it, requiring illustrations that demonstrated both product functionality and emotional engagement.
Working closely with the creative team, I developed visual storytelling that highlighted the unique features of Sticker WOW! while maintaining the playful, educational essence of the Melissa & Doug brand. The illustrations needed to be clear enough for production teams to understand camera movements, talent positioning, and product demonstrations.
