I collaborated with our creative director of marketing to develop a special edition version of Melissa & Doug's popular Sticker WOW! product for Toy Fair 2025. This limited-distribution project transformed the existing "Frosty" product into an exclusive trade show showcase piece.
The design challenge was creating packaging that would convey a premium, "gold" aesthetic while maintaining the playful essence of the original Sticker WOW! line. I designed custom packaging that features bold typography and vibrant graphics, incorporating the special "Toy Fair 2025" branding to emphasize its limited-edition status.
A key aspect of the project involved creating various mockups to achieve the desired "gold" appearance for the product elements. This required careful consideration of color theory, material representation, and visual hierarchy to ensure the special edition felt elevated while remaining true to the brand's family-friendly appeal.
The final product successfully balances exclusivity with accessibility, creating an eye-catching trade show piece that demonstrates Melissa & Doug's innovation capabilities while maintaining their commitment to engaging, educational play experiences. The special edition served as an effective showcase for retail partners at Toy Fair 2025.