Over the course of three years, I developed a comprehensive collection of illustrated printables for Melissa & Doug's blog, creating free educational resources designed specifically for preschool-aged children (2-4 years old). This ongoing project involved close collaboration with a copywriter to conceptualize and execute engaging activities that support early childhood development.
The printables cover a diverse range of themes, from seasonal holidays and national awareness days to activities featuring Melissa & Doug's best-selling products. Each design required thoughtful consideration of age-appropriate content, ensuring that illustrations and activities were both educational and entertaining for young learners.
My illustration work spans various subjects including people, animals, everyday objects, and imaginative scenarios. It was important to draw simple, clear line art that encourages creativity while building fine motor skills through coloring and drawing exercises.
Working within Melissa & Doug's established brand guidelines, I maintained visual consistency across the entire collection while adapting styles to suit different themes and occasions. Each printable was designed to be easily downloadable and printable for families, supporting the brand's mission of providing accessible, screen-free learning opportunities.
This extensive collection has become a valuable resource for parents and educators, offering hundreds of free activities that extend Melissa & Doug's commitment to fostering creativity, imagination, and learning through play.