Client: A Voice for Youth in Court
Full branding package and social media graphics completed for a non-profit organization.
About the design choices:
In order to appeal to the target audience of youth, it was important to use a soft, colorful color palette and create a mood that is calm and friendly. The typeface Source Serif was modified to "bounce" on the baseline, with a speech bubble illustration acting as a calm "voice" character. The logo is used in various color formats and can stand as a stacked and horizontal logo. Social media "highlight" icons were also created in a doodle-like style to promote the child-focus of the organization.
